Privacy Policy
Introduction
This website is managed by an appointed real estate salesperson registered under ERA Realty Network Pte Ltd (“we”, “our”, or “us”). It is not the official developer website.
This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit thearcadyatboonkeng.com or submit enquiries about project.
By using this website, you consent to the practices described in this policy. We are committed to protecting your personal data in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
Information We Collect
When you submit an enquiry through our contact form (powered by Fluent Forms) or reach out to us via WhatsApp, we may collect:
- Name
- Mobile or telephone number
- Property preferences (e.g., bedroom type)
- Any other information you voluntarily provide in your enquiry
We only collect information that you actively and voluntarily provide to us. We do not collect personal data through any other means.
How We Use Your Information
We use your information solely to respond to your enquiry and provide you with the information you requested about the project. This may include:
- Sending you project updates, pricing, floor plans, and showflat schedules
- Responding to specific questions about the development
- Arranging property viewings or showflat appointments upon your request
We will not use your personal data for any purpose other than what you enquired about. We do not send unsolicited marketing communications.
Data Sharing
We do not share, sell, rent, or trade your personal data with any third parties. Your information is kept strictly between you and us, and is used only for the purpose of addressing your enquiry about project.
Website Analytics
We use Clicky, a web analytics service, to understand how visitors interact with our website. Clicky collects anonymised data about page views, navigation patterns, and general usage behaviour to help us improve our website and user experience.
This analytics data does not include any personally identifiable information and is not linked to any data you provide through our contact form or WhatsApp. For more information about how Clicky handles data, you can review their privacy policy at clicky.com/terms/privacy.
Cookies
This website does not use cookies to collect or store personal data. Clicky’s analytics tracking may use its own minimal cookies for session tracking purposes. No advertising or marketing cookies are used on this website.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purpose of your enquiry. Enquiry data is typically retained for a period of 24 months from the date of your last interaction with us, after which it will be securely deleted.
Data Security
We take reasonable measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. Form submissions are processed through Fluent Forms with secure data handling, and WhatsApp communications are protected by WhatsApp’s end-to-end encryption.
However, no method of transmission over the internet is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.
Your Rights Under the PDPA
Under the Personal Data Protection Act 2012, you have the right to:
- Access — request a copy of the personal data we hold about you
- Correction — request that we correct any inaccurate or incomplete personal data
- Withdrawal — withdraw your consent for us to collect, use, or disclose your personal data at any time
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 30 business days.
Third-Party Links
Our website may contain links to third-party services, including WhatsApp. We are not responsible for the privacy practices of these external services. We encourage you to review the privacy policies of any third-party platforms you use.
Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your personal data is being handled, please contact us:
ERA Realty Network Pte Ltd
CEA Licence No: L3002382K
Agent Registration No: R061013I
Phone: 6717 3355
WhatsApp: 6717 3355